An athlete who is able to develop his or her innate natural abilities can run farther or faster, jump higher and become stronger, thus challenging performance boundaries and athletic records. This reality drives the ongoing development of Nike Free, including the innovation’s new auxetic midsole technology, which lets the foot, rather than the shoe, take the lead.

The new Nike campaign “Nike Free: A Revolution in Motion”, a film and fully integrated campaign, celebrates the natural motion facilitated by Nike Free technology via 12 athletes: Allyson Felix, Mo Farah, Kyrie Irving, Serena Williams, Amari Cooper, Dafne Schippers, Su Bingtian, Ryota Murata, Matthew Centrowitz, Patrick Casey, Sammy Silva and Amy Cragg.


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