Lotto GIF Tags and Surprise and Delight
For Lotto’s Christmas campaign (and beyond), Waste Creative produced a GIF tagging based campaign, that adopted the spirit of the season, the spirit of giving, gifting (…and GIF’ing).
I art directed the campaign, working collaboratively during the early conceptual stages, with the assigned Waste Creative team, including Strategists, Writers, and more. The idea was to bolster and build upon Lotto’s above the line creative “#IWinYouWin”.
I provided hands-on direction and leadership to the Designer’s working on the campaign, whereby I provided templates, working files and rigorous feedback. I also had oversight of the video selection and animation.
The campaign played out primarily over Facebook, Facebook Polls and Instagram Story Polls.
Tag the person who refuses to wear a silly Christmas hat!
Tag the person who always falls asleep after Christmas Dinner!
Instagram Story Polls
Lotto Surprise and Delight
As part of Lotto’s “Surprise and Delight” campaign, a campaign where Lotto randomly selected and awarded followers who were worthy of a heart-warming gesture.
Representing Waste Creative, I art directed Lotto’s case study film whereby I was on location with the production company Green Bullet, created the shot-list, storyboards prior to shooting with recommendations, worked collaboratively with one of Waste’s Writers to sell-in the original concept and script.